Sign up to the Bread universe for 10% off your first order.

Back to shop

Purple-Picnic Bread-Puff

A limited-edition holiday scrunchie.


one size

Traditional hair ties and ‘rough-finish’ scrunchies cause breakage, tugging, and snapping of the hair—our bread-puffs don't.

An elastic band encased in puffy fabric - better known as a scrunchie or a chou-chou. It's extra stretchy for all the hair, plus a collectible BREAD baby cosmetic purse to store your things.

Use to wear your hair up, or put on your wrist as an accessory.

Gently cold hand wash to refresh your puff.

Full Ingredients

Free Returns

Free Shipping over $50

Simplify wash day with a kit

Kit 1-Wash

All of the essentials. For curl types 3a–4c

See Product

You make good hair, we make good hair products—starting with wash day.

  • Step 1: wash.

    Section wet hair into four equal parts. Apply, section at a time, making sure the product reaches both your scalp and strands. Scrub using the pads of your fingers, then rinse. Repeat. Or don’t.

  • Step 2: mask.

    Apply a generous amount of hair–mask from root to tip in sections. Smooth through. Leave on for 5-10 minutes, add water, and gently detangle with fingers or comb. Rinse.

  • Step 3: oil.

    Apply as you like - to wet hair after wash and mask, or dry hair in-between wash days. Add a few drops to hair-mask, or your body cream - or use as a pre-wash oil treatment.

  • Step 4: you.

    Do more. Do less. Do whatever. Do you. Get it?

  • “Ladies with 3a to 4c hair types, this ones for you”


  • “ a few hours, had some of the softest, defined, and voluminous curls I've had in a while.”


  • “The packaging for the entire range is great, but what’s inside is even better”


Simplifying wash day