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Gentle milky hair cleanser. For curl types 3a–4c

250ml / 8.4oz


Gives you good wash day.

Inspired by sensitive skin cleansers for your face, hair-wash is a super gentle, lightly foaming hair & scalp cleanser that feels like milky liquid marshmallow to the touch. Made with deeply nourishing Argan Oil & Aloe Vera Juice, and Lemon Tea Tree Oil for scalp health. Designed to give you an effective clean without drying or tangling your curls. Comes in a pouch for less plastic. Smells like fruit-loop for nostalgia. step 1 of your wash-day routine.

Essential. Mostly Natural. And smells good. Like Bread. Get it?

Co-wash meets cleanser.

The gentle moisture of a co-wash, with the light foaming action of a shampoo, this is the perfect hybrid.

Soft like marshmallow.

The milky, liquid marshmallow texture glides effortlessly across all curly textured, keeping them soft and cuddly. No crispy crunchy.

Good oils only.

Like Argan, Lavender, and Avocado. No Sulfates (SLS + SLES), Parabens, Formaldehydes, Phthalates, or Mineral Oil. Oh, and vegan friendly.

You make good hair, we make good hair products - starting with wash day.

Simplifying wash day.

  • Step 1: wash.

    Section wet hair into four equal parts. Apply, section at a time, making sure the product reaches both your scalp and strands. Scrub using the pads of your fingers, then rinse. Repeat. Or don’t.

  • Step 2: mask.

    Apply a generous amount of hair–mask from root to tip in sections. Smooth through. Leave on for 5-10 minutes, add water, and gently detangle with fingers or comb. Rinse.

  • Step 3: oil.

    Apply as you like - to wet hair after wash and mask, or dry hair in-between wash days. Add a few drops to hair-mask, or your body cream - or use as a pre-wash oil treatment.

  • Step 4: you.

    Do more. Do less. Do whatever. Do you. Get it?

  • “Literally the best smelling shampoo I’ve ever used. Made my 4c curls feel so soft and moisturized!”


  • “the wash and mask is more than good. I have low porosity 4c hair and both did exactly what I needed”


  • “Smells good enough to eat, but I won’t :( .”


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