BREAD BEAUTY SUPPLY is: here for the essentials. The must haves. Like bread. 

We think you make good hair, and we make good hair products.

We’re here because we felt like there was room for a brand that would look and think differently when it comes to textured & curly hair. To that end, we don’t say things like ‘anti-frizz’.

Because curls don’t have to be perfect. Sometimes they don’t have to be curls at all. They can be fuzz, and puff. big or smol. frizzy, poofy, however it falls. What’s so bad about frizz anyway?

We’re not another haircare brand telling you how what you should do with your hair.

Your hair is all you.

Whether it’s curly or coily. Braids or bangs. Top knot or twisted, tied up or let loose. Afro, bun, low pony. Box braids or bantu. Cornrows or #QuarantineCurls. However you want to do you today, you need hair care that gets it.

To start, we’re here to help you wash your hair. Starting with kit 1- wash. It’s all the essentials we think you need for a quick and simple wash day.

We want you to spend less time worrying about washing your hair. More time doing anything else.

Do more. Do less. Do you. Get it?

Simplifying wash day.

  • Step 1: wash.

    Section wet hair into four equal parts. Apply, section at a time, making sure the product reaches both your scalp and strands. Scrub using the pads of your fingers, then rinse. Repeat. Or don’t.

  • Step 2: mask.

    Apply a generous amount of hair–mask from root to tip in sections. Smooth through. Leave on for 5-10 minutes, add water, and gently detangle with fingers or comb. Rinse.

  • Step 3: oil.

    Apply as you like - to wet hair after wash and mask, or dry hair in-between wash days. Add a few drops to hair-mask, or your body cream - or use as a pre-wash oil treatment.

  • Step 4: you

    Do more. Do less. Do whatever. Do you. Get it?